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Free Consultation

Account-Based Marketing

Win Rate

3.2x

Win Rate

Target Reach Rate

85%

Target Reach Rate

Client Track Record

25+

Client Track Record

Dramatically Improve Win Rates with ABM

ABM (Account-Based Marketing) is a strategy that identifies high-value target accounts and wins deals through individually optimized approaches.

Boost win rates by 3.2x with BtoB marketing targeting specific companies

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What is ABM (Account-Based Marketing)?

ABM (Account-Based Marketing) is a B2B strategic approach that delivers individually personalized marketing campaigns to specific target accounts. While traditional lead-based marketing takes a broad approach of generating many leads and then filtering them, ABM identifies high-probability accounts from the outset and focuses on engaging them through tailored content and channels aligned with their challenges and decision-makers. ABM is especially effective for B2B companies because it concentrates sales resources on the accounts most likely to convert, reaches multiple decision-makers involved in the buying process simultaneously, and strengthens marketing-sales alignment to improve win rates and LTV. Radineer provides comprehensive ABM support from ICP design and MA/CRM integration to sales alignment and performance measurement.

Industries We Serve

SaaS Companies

Manufacturing

IT Services

Consulting Firms

Staffing Agencies

Financial Institutions

Service Flow

PHASE 1

Target Analysis & ICP Design

Target account selection
ICP (Ideal Customer Profile) design
Buying process analysis
Engagement strategy development

PHASE 2

ABM Campaign Execution & MA Integration

Personalized content creation
MA/CRM tool integration
Multi-channel delivery setup
Sales team alignment setup

PHASE 3

Performance Measurement & Optimization

Account scoring analysis
Engagement measurement
ROI and pipeline analysis
Continuous improvement through PDCA

Pricing

Pricing Plans

We recommend the optimal plan tailored to your challenges

Strategy Development Plan

From ¥300,000

Target selection, ICP design, and strategy development

Target account list creation
ICP (Ideal Customer Profile) design
ABM strategy roadmap
KPI design and goal setting

Learn More

Popular

Operations Support Plan

From ¥200,000/mo

MA integration, content delivery, and performance measurement

MA integration and automation setup
Personalized content delivery
Target behavior tracking
Monthly performance reports
Campaign improvement proposals

Learn More

Full Support Plan

From ¥400,000/mo

Strategy through execution, sales alignment, and performance measurement

ABM strategy development and execution
MA/CRM integration setup
Sales team alignment design
Account scoring
Performance measurement and optimization
Bi-monthly strategy meetings

Learn More

ABM Assessment

From ¥150,000

Current state analysis and ABM readiness assessment

Current marketing analysis
ABM readiness scoring
Competitor ABM strategy research
Improvement recommendation report

Learn More

Download Resources

Case Studies

Success Stories

Real-world results: from challenges to outcomes

SaaS Company

Challenge

Lead-based marketing resulted in low win rates for enterprise accounts

Solution

ABM strategy development, selection of 50 target accounts, personalized content delivery, and strengthened sales alignment

Results

320% Improvement

Win Rate

2.5x

LTV

Manufacturing

Challenge

New enterprise development was ad hoc, lacking a cohesive account strategy

Solution

ICP design, target account list creation, MA-powered nurturing automation, and trade show integration

Results

Enterprise Account Development

60% Reduction

Lead Time

IT Services

Challenge

Long deal cycles from opportunity to close were consuming sales resources inefficiently

Solution

Account scoring implementation, buying signal detection, optimized sales timing, and content personalization

Results

40% Reduction

Deal Cycle

180% Increase

Sales Productivity

Consulting Firm

Challenge

Cold calling-focused sales resulted in low appointment rates with target accounts

Solution

Digital touchpoint development through ABM, intent data utilization, personalized email delivery, and CRM integration

Results

250% Improvement

Appointment Rate

Opportunities Created

View All Case Studies

Comparison

Competitive Comparison

Why Clients Choose Radineer

Item	Radineer	Competitors
MA/CRM Integration	◎	△
Data Analytics	◎	○
Sales Alignment	◎	△
Cost	◎	○
ICP Design Support	◎	×
AI Utilization	◎	×
Results Commitment	◎	△

Consultants

Our Consultants

Backed by experienced specialists

Yuichi Kita

Managing Partner / CEO

Over 10 years of experience in SEO and digital marketing. Track record of supporting 200+ companies from enterprises to SMBs. Pioneer in AI utilization and LLMO strategies.

ABM StrategyAI UtilizationB2B Marketing

Keiichi Eto

Executive Partner

Former major SEO firm. Managed SEO improvements across diverse industries including EC, media, and B2B services.

MA IntegrationData AnalyticsCRM Utilization

FAQ

Q.What is ABM?

ABM (Account-Based Marketing) is a strategic approach that delivers personalized marketing campaigns to specific target accounts. Unlike traditional lead-based methods that cast a wide net, ABM focuses intensively on high-probability accounts from the start, driving improvements in win rates and LTV (Lifetime Value).

Q.What is ABM?

MA is a tool and methodology for automating marketing processes, while ABM is a strategic approach focused on specific accounts. ABM leverages MA tools for personalized delivery and scoring of target accounts, making ABM and MA complementary. Radineer proposes optimal strategies that combine both approaches.

Q.ABM (Account-Based Marketing) is a strategic approach that delivers personalized marketing campaigns to specific target accounts. Unlike traditional lead-based methods that cast a wide net, ABM focuses intensively on high-probability accounts from the start, driving improvements in win rates and LTV (Lifetime Value).

Q.How much does ABM implementation cost?

The ABM Assessment Plan starts from ¥150,000, the Strategy Development Plan from ¥300,000, the Operations Support Plan from ¥200,000/month, and the Full Support Plan from ¥400,000/month. We recommend the optimal plan based on your challenges and scale. Start with a free consultation for a custom quote.

Q.How long does it take to implement ABM?

Strategy development takes 1-2 months, and campaign execution begins within 2-3 months. Allow 6 months to 1 year for results to stabilize. We recommend a phased approach, delivering incremental wins early in the process.

Q.What is the difference between ABM and MA?

Yes, absolutely. Since ABM targets specific accounts, it actually allows more efficient use of limited resources. For smaller organizations, we propose '1-to-1 ABM' or 'ABM Lite' approaches that focus on a select number of target accounts.

Q.MA is a tool and methodology for automating marketing processes, while ABM is a strategic approach focused on specific accounts. ABM leverages MA tools for personalized delivery and scoring of target accounts, making ABM and MA complementary. Radineer proposes optimal strategies that combine both approaches.

Q.How do you coordinate with the sales team?

Sales and marketing alignment is critical for ABM success. We build systems including collaborative target account list creation, engagement score-based sales alerts, and regular cross-team information sharing meetings to ensure both teams operate in sync.

Q.Can you integrate with our CRM?

Yes, we support integration with major CRMs including Salesforce, HubSpot CRM, and Microsoft Dynamics. We visualize account-level engagement data within your CRM, enabling sales to approach prospects at the optimal time.

Q.What tools are needed for ABM implementation?

We measure effectiveness using metrics such as account-level engagement scores, pipeline contribution, win rates, LTV, and ROI. Rather than traditional lead volume-based evaluation, we implement an assessment framework focused on deepening relationships with target accounts and contribution to closed deals.

Q.ABM execution requires MA tools (HubSpot, Marketo, etc.), CRM (Salesforce, etc.), intent data tools, and advertising platforms. We recommend the optimal tool stack based on your company's size and budget. Phased implementation is also possible without deploying all tools at once.

ABM execution requires MA tools (HubSpot, Marketo, etc.), CRM (Salesforce, etc.), intent data tools, and advertising platforms. We recommend the optimal tool stack based on your company's size and budget. Phased implementation is also possible without deploying all tools at once.

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