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About Us Case Studies Seminars Media Resources

Free Consultation

Marketing Automation

Lead Generation

Sales Efficiency

40% Improvement

Sales Efficiency

Clients Supported

30+

Clients Supported

Dramatically Improve Sales Efficiency with MA

MA (Marketing Automation) is a marketing methodology that automates the process from acquiring prospective customers through nurturing and qualification.

From HubSpot and other MA tool implementation to operational support and in-house capability. Automate lead acquisition and nurturing to maximize sales productivity.

Free Consultation Download Resources

What is MA (Marketing Automation)?

MA (Marketing Automation) is a tool and methodology for automating and streamlining marketing activities—from lead acquisition through nurturing to sales handoff. Key features include email distribution automation, lead scoring (numerical quantification of prospect readiness), web behavior tracking, form and landing page (LP) creation and management, and CRM integration for information sharing with sales teams. HubSpot, Marketo, and Pardot are among the leading MA tools. Radineer provides comprehensive MA support, from tool selection and implementation to operations management and in-house team enablement.

Industries We Support

SaaS Companies

Manufacturing

IT Companies

Consulting Firms

Staffing Companies

Real Estate Companies

Service Flow

PHASE 1

Current State Analysis & Requirements Definition

Marketing Challenge Assessment
Sales Process Analysis
Tool Requirements Definition
KPI Design

PHASE 2

MA Implementation & Configuration

Tool Selection & Implementation
Form & LP Design
Workflow Development
CRM Integration Setup

PHASE 3

Operations & Improvement

Scenario Optimization
Scoring Adjustment
Report Analysis
In-house Enablement

Pricing

Pricing Plans

We propose the optimal plan tailored to your challenges

MA Implementation Plan

From ¥500,000 initial

MA Tool Selection & Initial Setup

Tool Selection Support
Initial Setup & Integration
Form Creation (3 forms)
Basic Workflow Development

Learn More

Popular

Operations Support Plan

From ¥150,000/mo

MA Operations Outsourcing

Email Distribution Management
Workflow Management
Scoring Operations
Monthly Reports
Strategy Proposals

Learn More

In-house Enablement Plan

From ¥300,000/mo

Train Your In-house Team

Staff Training
Operations Manual Creation
Bi-monthly Workshops
Unlimited Q&A Support
Strategy Reviews

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MA Audit Plan

¥150,000

Current State Analysis

Existing MA Operations Audit
Improvement Proposal Report
Tool Comparison Documentation
ROI Estimation

Learn More

Download Resources

Case Studies

Success Stories

Real improvement stories from challenge to results

BtoB SaaS

Challenge

Lead generation had stagnated with sales efficiency challenges

Solution

HubSpot implementation, nurturing workflow development, scoring design

Results

Leads Generated

MQL-to-SQL Conversion Rate

Manufacturing

Challenge

Sales activities were person-dependent, with no proper prospect management

Solution

Automated lead management via MA implementation, CRM integration, sales process visualization

Results

40% Improvement

Sales Efficiency

250% Increase

Sales Meetings

IT Company

Challenge

Manual nurturing led to missed follow-ups

Solution

Automated nurturing scenarios, drip email campaigns, behavior tracking

Results

180% Increase

CV Rate

30% Reduction

Sales Cost

Consulting Firm

Challenge

Email campaign effectiveness was low and seminar attendance was struggling

Solution

Optimized segmented distribution, personalized emails, automated seminar recruitment flow

Results

35%→52%

Email Open Rate

Seminar Attendance

View All Case Studies

Comparison

Comparison with Others

Why Radineer Is Chosen

Category	Radineer	Competitors
Tool Selection Support	◎	△
Implementation & Setup	◎	○
Operations Outsourcing	◎	○
In-house Enablement	◎	×
CRM Integration	◎	△
AI Utilization	◎	×
Results Commitment	◎	△

Consultants

Our Consultants

Supported by experienced specialists

Yuichi Kita

Managing Partner / CEO

Over 10 years of experience in SEO and digital marketing. Track record of supporting over 200 companies from enterprises to SMBs. Pioneer in AI utilization and LLMO strategies.

SEO StrategyAI UtilizationLLMO Strategy

Keiichi Eto

Executive Partner

Former major SEO firm. Handled SEO improvement across diverse industries including EC, media, and BtoB services.

Technical SEOContent SEOWeb Analytics

FAQ

Q.What is MA?

MA (Marketing Automation) is a tool and methodology for automating marketing processes from lead acquisition through nurturing to sales handoff. It enables efficient lead management and improved sales productivity through email automation, lead scoring, and workflow automation.

Q.What is MA?

Yes, we support major MA tools including Marketo, Pardot (Salesforce), SATORI, and BowNow. We recommend the optimal tool considering your company size, budget, and existing tool integrations.

Q.MA (Marketing Automation) is a tool and methodology for automating marketing processes from lead acquisition through nurturing to sales handoff. It enables efficient lead management and improved sales productivity through email automation, lead scoring, and workflow automation.

Q.Can BtoC companies also use MA?

Yes, MA delivers significant results for BtoC companies as well, including cart abandonment follow-ups for EC sites and personalized email campaigns for members.

Q.Is CRM integration possible?

Yes, we support integration with major CRMs including Salesforce, HubSpot CRM, and kintone. We seamlessly connect your existing CRM with MA to streamline information sharing with sales teams.

Q.Do you support MA tools other than HubSpot?

No problem at all. You can either use our Operations Support Plan where we manage operations on your behalf, or start with the In-house Enablement Plan to train your team members.

Q.Yes, we support major MA tools including Marketo, Pardot (Salesforce), SATORI, and BowNow. We recommend the optimal tool considering your company size, budget, and existing tool integrations.

Yes, we support major MA tools including Marketo, Pardot (Salesforce), SATORI, and BowNow. We recommend the optimal tool considering your company size, budget, and existing tool integrations.

Q.Is there a minimum contract period?

The Implementation Plan is a one-time engagement, while the Operations Support and In-house Enablement Plans require a minimum 6-month contract. We set minimum periods because MA delivers results through continuous operations.

Q.Can you also design lead scoring?

Yes, we design scoring tailored to your sales process. Based on behavioral data such as website activity, email opens, and document downloads, we automatically determine the optimal timing for sales handoff.

Q.How long does MA implementation take?

Yes, our MA Audit Plan analyzes your current state and provides improvement recommendations. Many companies have implemented MA but aren't fully utilizing it, and significant improvements can be achieved through configuration optimization and workflow review.

Q.Basic implementation takes 1-2 months, and full customization takes approximately 2-3 months. We recommend a phased approach to gradually expand functionality.

Basic implementation takes 1-2 months, and full customization takes approximately 2-3 months. We recommend a phased approach to gradually expand functionality.

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