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GA4 web analytics is a service that leverages Google Analytics 4 to analyze website user behavior and achieve conversion improvements.
From accurate GA4 setup to data analysis and improvement implementation. Enabling data-driven marketing.
What is GA4 (Google Analytics 4)?
GA4 (Google Analytics 4) is Google's latest web analytics platform. After UA (Universal Analytics) was deprecated in July 2023, GA4 became Google's standard analytics tool. GA4 uses an event-based data model, enabling more detailed user behavior tracking compared to the traditional session and pageview-centric measurement approach. Key features include AI-powered predictive analytics, cross-platform measurement, and privacy-focused data collection. However, since the reporting interface and data concepts differ significantly from UA, specialized knowledge is required for accurate conversion configuration and event design. Radineer provides comprehensive web analytics support from GA4 and GTM design and configuration to Looker Studio report development and data-driven optimization.
Industries We Serve
Service Flow
Current State Assessment & Requirements
- Existing GA4/GTM configuration audit
- Measurement requirements gathering
- KPI and CV design
- Data utilization strategy development
GA4 & GTM Setup & Implementation
- GA4 property design
- GTM tag and trigger configuration
- Event tracking design
- E-commerce tracking implementation
Analytics & Optimization Operations
- Looker Studio report setup
- Data analysis and improvement proposals
- CV optimization execution
- Regular review and improvement
Pricing Plans
We propose the optimal plan for your challenges
Initial Setup Plan
GA4, GTM setup, and basic CV design
- GA4 property creation and configuration
- GTM container design and implementation
- Basic conversion setup
- Cross-domain tracking setup
- Data stream configuration
Monthly Analytics Plan
Reports and improvement proposals
- Monthly web analytics reports
- CV improvement proposals
- Looker Studio dashboard
- Segment analysis
- Monthly review meeting
Full Support Plan
Setup + analytics + optimization execution
- Complete GA4 and GTM setup
- Monthly analytics reports
- Optimization execution support
- A/B test design and execution
- Server-side GTM support
- Weekly strategy meetings
Spot Assessment
Current state assessment and improvement report
- GA4 configuration audit
- Data accuracy check
- Improvement recommendation report
- CV design review
Success Stories
Real-world results: from challenges to outcomes
GA4 migration after UA deprecation was delayed, preventing accurate conversion tracking
GA4 and GTM design and implementation, e-commerce tracking setup, and Looker Studio dashboard development
Manual report creation consumed significant time every month
GA4 event design optimization, Looker Studio automated reports, and KPI dashboard setup
Inaccurate ad-driven CV tracking prevented ad spend optimization
GA4 conversion design, centralized ad tag management via GTM, and attribution analysis implementation
Lack of user behavior visibility made it difficult to validate marketing campaign effectiveness
GA4-based user behavior analytics infrastructure, LTV visualization, and segment-based analysis framework
Competitive Comparison
Why Clients Choose Radineer
| Item | Radineer | Competitors |
|---|---|---|
| GA4 + GTM Combined Support | ◎ | △ |
| AI-Powered Analytics | ◎ | × |
| MA/CRM Integration | ◎ | △ |
| Optimization Execution Support | ◎ | × |
| Looker Studio Setup | ◎ | ○ |
| E-Commerce Tracking | ◎ | △ |
| Server-Side GTM | ◎ | × |
Our Consultants
Backed by experienced specialists
Yuichi Kita
Managing Partner / CEO
Over 10 years of experience in SEO and digital marketing. Track record of supporting 200+ companies from enterprises to SMBs. Pioneer in AI utilization and LLMO strategies.
Keiichi Eto
Executive Partner
Former major SEO firm. Managed SEO improvements across diverse industries including EC, media, and B2B services.
FAQ
Q.What is GA4?
GA4 (Google Analytics 4) is Google's latest web analytics tool. Released in 2020 as the successor to UA (Universal Analytics), it features an event-based data model, AI-powered predictive analytics, and cross-platform measurement. It enables detailed user behavior tracking across websites and apps for marketing performance measurement and conversion optimization.
Q.What is GA4?
UA used a session-based, pageview-centric measurement model, while GA4 uses an event-based data model. GA4 enables cross-platform user behavior tracking across web and app, AI-powered predictive metrics (purchase probability, churn probability), privacy-focused data collection (cookie-independent measurement), and free BigQuery integration. The reporting interface and data concepts have fundamentally changed, making UA knowledge alone insufficient.
Q.GA4 (Google Analytics 4) is Google's latest web analytics tool. Released in 2020 as the successor to UA (Universal Analytics), it features an event-based data model, AI-powered predictive analytics, and cross-platform measurement. It enables detailed user behavior tracking across websites and apps for marketing performance measurement and conversion optimization.
GA4 (Google Analytics 4) is Google's latest web analytics tool. Released in 2020 as the successor to UA (Universal Analytics), it features an event-based data model, AI-powered predictive analytics, and cross-platform measurement. It enables detailed user behavior tracking across websites and apps for marketing performance measurement and conversion optimization.
Q.What is GTM (Google Tag Manager)?
GTM (Google Tag Manager) is a tool that centrally manages various tags (GA4, Google Ads, Facebook Pixel, etc.) placed on websites. It allows adding and modifying tags without directly editing HTML, reducing developer workload and improving tag management efficiency while preventing errors. Combined with GA4, it enables flexible event tracking and conversion configuration.
Q.How much does GA4 setup and analytics cost?
The Initial Setup Plan starts from ¥150,000, the Monthly Analytics Plan from ¥100,000/month, and the Full Support Plan from ¥200,000/month. Costs vary depending on site scale and CV measurement complexity. Start with a free assessment for a custom quote. You can also begin with a Spot Assessment (from ¥50,000) to understand current issues.
Q.What is the difference between UA (old GA) and GA4?
Basic GA4 and GTM setup takes 2-3 weeks. Custom configurations including e-commerce tracking and CRM integration take 1-2 months. After setup, allow 2-4 weeks for data accumulation before moving into the full analytics and optimization phase.
Q.UA used a session-based, pageview-centric measurement model, while GA4 uses an event-based data model. GA4 enables cross-platform user behavior tracking across web and app, AI-powered predictive metrics (purchase probability, churn probability), privacy-focused data collection (cookie-independent measurement), and free BigQuery integration. The reporting interface and data concepts have fundamentally changed, making UA knowledge alone insufficient.
UA used a session-based, pageview-centric measurement model, while GA4 uses an event-based data model. GA4 enables cross-platform user behavior tracking across web and app, AI-powered predictive metrics (purchase probability, churn probability), privacy-focused data collection (cookie-independent measurement), and free BigQuery integration. The reporting interface and data concepts have fundamentally changed, making UA knowledge alone insufficient.
Q.What is event design?
In GA4, all user actions are tracked as 'events.' Event design involves defining which user behaviors to measure and at what granularity based on your site's business goals. For example, we design comprehensive tracking for button clicks, form submissions, video plays, scroll depth, file downloads, and other important actions.
Q.Can you integrate with Looker Studio (formerly Data Studio)?
Yes, we connect GA4 data with Looker Studio and build custom dashboards that update in real time. We create reports tailored to your needs including automated KPI monitoring, segment analysis, and ad performance reports, significantly reducing report creation workload.
Q.Is GA4 setup difficult to do in-house?
Server-side GTM processes tags that were traditionally handled in the browser through your own server instead. This makes tracking less susceptible to ad blockers, improving data measurement accuracy. It is also effective for cookie regulation compliance, site speed improvement, and enhanced security. It is recommended for maximizing GA4 data accuracy.
Q.Basic pageview tracking in GA4 can be set up in-house, but accurate conversion tracking, event design, e-commerce measurement, GTM integration, and cross-domain tracking require specialized knowledge. Configuration errors can degrade data accuracy, leading to misguided decisions. Professional design and implementation are especially recommended for ad CV tracking and CRM integration.
Basic pageview tracking in GA4 can be set up in-house, but accurate conversion tracking, event design, e-commerce measurement, GTM integration, and cross-domain tracking require specialized knowledge. Configuration errors can degrade data accuracy, leading to misguided decisions. Professional design and implementation are especially recommended for ad CV tracking and CRM integration.
GA4 / Web Analytics Selection Guide
A detailed guide on how to choose GA4 / Web Analytics providers, comparison points, and recommended companies.
Read the GuideReady to Start Data-Driven Marketing with GA4?
Leveraging GA4 expertise from 80+ implementations, we deliver accurate data measurement and CV improvement. Contact us for a free consultation.
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