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Video Marketing

Average

2.8x

Deal Conversion Rate

Average

85%

View Completion Rate

Cumulative

50+

Videos Produced

B2B Video Marketing That Drives Deals

Video marketing uses video content to showcase the appeal of your products and services, driving brand awareness and conversion.

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What Is B2B Video Marketing

B2B video marketing is a marketing approach that strategically leverages video content in business-to-business contexts to generate leads, create deals, and build brand awareness. It produces and distributes optimal video content for each stage of the buying process, including product introduction videos for feature promotion, webinars for lead generation, case study videos for building trust, and YouTube channel management for organic traffic. By visually conveying product usability and implementation results that text and images alone cannot fully communicate, it shortens the characteristically long B2B consideration period and dramatically improves deal conversion rates. Radineer provides end-to-end support from B2B-specialized video marketing strategy design to production, distribution, and performance measurement.

Industries we support

IT Companies

SaaS Companies

Manufacturing

Consulting Firms

Staffing Companies

Financial Institutions

Service Flow

Service Process

PHASE 1

Planning & Strategy Design

Target audience analysis
Video concept design
Script and structure creation
KPI design

PHASE 2

Production & Filming

Filming and recording
Editing and subtitles
Narration and BGM
Thumbnail creation

PHASE 3

Distribution & Performance Measurement

YouTube and social media distribution
Viewership data analysis
Improvement through PDCA cycle
Monthly report

Pricing

Pricing Plans

We propose the optimal plan tailored to your specific challenges

Short Video Plan

From JPY 150,000/video

Short-form videos for social media and ads

Short videos under 60 seconds
Planning and structure
Filming or asset editing
Subtitles and BGM

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Popular

Product Introduction Video Plan

From JPY 300,000/video

Showcase your product or service's value

3-5 minute product introduction video
Planning and script creation
Filming and editing
Narration
Thumbnail creation

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Webinar Production Plan

From JPY 500,000

From webinar planning to operations

Webinar planning and structure
Presentation design
Streaming environment setup
Recording and editing
On-demand archive distribution

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Video Marketing Operations Plan

From JPY 250,000/mo

Ongoing video marketing

2 videos per month
YouTube channel management
Performance measurement and improvement
Thumbnail A/B testing

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Case Studies

Success Stories

Real improvement examples from challenge to results

SaaS Company

Challenge

The product's complex features were difficult to convey through text alone, resulting in a low deal conversion rate

Solution

Produced product demo videos and integrated them into landing pages and email campaigns. Also launched regular webinars

Results

2.8x

Deal Conversion Rate

150% Increase

Lead Generation

Manufacturing

Challenge

Factory tours were difficult to arrange, and there was no way to remotely demonstrate product quality and manufacturing processes

Solution

Produced virtual factory tour and product introduction videos. Used at trade shows and on the website

Results

Inquiries

200% Increase

Trade Show Leads

Consulting Firm

Challenge

Lacked webinar audience acquisition and operational know-how, limiting lead generation channels

Solution

Provided end-to-end support from webinar planning and audience acquisition to operations and on-demand archive distribution

Results

200/month

Webinar Attendees

35%

Attendee-to-Deal Rate

IT Company

Challenge

Started a YouTube channel but views were not growing and B2B leads were not being generated

Solution

Revised channel strategy, designed SEO-optimized thumbnails and titles, and established regular publishing schedule

Results

10x

Monthly Views

15/month

YouTube-Driven Leads

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Comparison

Comparison with Competitors

Why Clients Choose Radineer

Item	Radineer	Competitors
Planning & Strategy Design	◎	△
B2B Expertise	◎	△
Webinar Operations	◎	×
YouTube SEO	◎	△
Performance Measurement & Improvement	◎	○
Marketing Integration	◎	×
AI Utilization	◎	×

Consultants

Our Consultants

Supported by experienced specialists

Yuichi Kita

Managing Partner / CEO

Over 10 years of experience in SEO and digital marketing. Track record of supporting 200+ companies from enterprises to SMBs. Pioneer in AI utilization and LLMO strategies.

SEO StrategyAI UtilizationLLMO Strategy

Keiichi Eto

Executive Partner

Former major SEO company executive. Handled SEO improvements across a wide range of industries including e-commerce, media, and B2B services.

Technical SEOContent SEOWeb Analytics

FAQ

Q.What is B2B video marketing?

B2B video marketing is a marketing approach that uses video content in business-to-business contexts to generate leads, create deals, and build brand awareness. Through product introduction videos, webinars, case study videos, and YouTube channel management, it effectively communicates complex B2B products and services to drive purchasing decisions.

Q.What is B2B video marketing?

Key types include product introduction videos, demo videos, case study/interview videos, webinars, how-to videos, company overview videos, recruitment videos, and trade show videos. We recommend the optimal video type based on your target's buying stage.

Q.B2B video marketing is a marketing approach that uses video content in business-to-business contexts to generate leads, create deals, and build brand awareness. Through product introduction videos, webinars, case study videos, and YouTube channel management, it effectively communicates complex B2B products and services to drive purchasing decisions.

Q.How long does video production take?

Short videos take 1-2 weeks, product introduction videos take 3-4 weeks, and webinar production takes approximately 2-3 weeks from planning. Expedited production is also available, so please discuss your timeline with us.

Q.How do you measure video effectiveness?

We set KPIs such as view count, view completion rate, click-through rate, conversion count, and deal conversion rate, and measure effectiveness by integrating with YouTube Analytics and MA tools. We also provide monthly reports with improvement recommendations.

Q.What types of videos are used in B2B?

We grow your channel through YouTube SEO-focused keyword design, thumbnail optimization, and regular video publishing. We design a funnel that captures leads with how-to and industry insight videos, and drives deals with product videos.

Q.Key types include product introduction videos, demo videos, case study/interview videos, webinars, how-to videos, company overview videos, recruitment videos, and trade show videos. We recommend the optimal video type based on your target's buying stage.

Q.Can we engage your services even without in-house resources?

Yes, we provide full one-stop support from planning and structure to filming, editing, and distribution. Your internal team only needs to review content and provide feedback.

Q.What is the ROI of video marketing?

In B2B video marketing, deal conversion rates typically increase 2-3x on average. Webinars in particular can convert 30-40% of attendees into deals, making them a highly cost-effective initiative.

Q.How much does video production cost?

Yes, in addition to YouTube, we can distribute in video formats optimized for LinkedIn, X (Twitter), Facebook, and other social platforms. Leveraging short videos for social media ads also helps expand your reach.

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