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Lead generation support is a service that efficiently acquires prospective customers through web marketing initiatives and builds a sales pipeline.
Maximize results by entrusting BtoB lead generation to professionals
What Is Lead Generation Outsourcing & BDR Support?
Lead generation outsourcing and BDR support is a service where Radineer's specialist team handles new customer acquisition on behalf of B2B companies. BDRs (Business Development Representatives) proactively approach target companies through multi-channel outreach via email, phone, and social media to create meeting opportunities through outbound sales activities. By outsourcing the lead acquisition process so your sales team can focus on existing client management and closing deals, both sales efficiency and pipeline are dramatically improved. Radineer leverages expertise cultivated from supporting 30+ companies, including AI-powered targeting accuracy improvements, ABM integration, and performance-based pricing plans, to deliver the optimal lead generation strategy.
Serving across industries
Service Process
Target Analysis & Strategy Development
- Ideal Customer Profile (ICP) design
- Target company list creation
- Approach strategy development
- KPI & goal setting
Outreach & Meeting Generation
- Multi-channel approach execution
- Cold calling & email DM
- SNS outreach
- Meeting setup & handoff
Performance Measurement & Optimization
- Response rate & appointment rate analysis
- Script & email copy improvement
- Target list refinement
- Continuous optimization through PDCA
Pricing Plans
We'll propose the optimal plan tailored to your needs
Lead Acquisition Assessment
Current state analysis & issue identification
- Analysis of current lead acquisition channels
- Target market opportunity assessment
- Competitor lead acquisition research
- Improvement proposal report
Light Plan
Lead acquisition support for specific channels
- Target list creation
- Email & form DM distribution
- Monthly report
- Weekly meetings
Standard Plan
Multi-channel BDR support
- Target list creation & updates
- Multi-channel approach
- Cold calling services
- Email & SNS outreach
- Meeting setup & handoff
- Monthly reports & improvement proposals
Performance-Based Plan
Pay-per-performance pricing
- No initial costs
- Pre-agreed lead definition
- Quality criteria setting
- Lead delivery & management
Success Stories
Real improvement case studies, from challenges to results
Inbound leads alone were insufficient to meet growth targets, and there was no outbound infrastructure in place
Built a BDR team and executed multi-channel outreach to 500 target companies. Deployed strategic outreach combining email, calls, and SNS
The sales team was consumed by existing client management, leaving no resources for new business development
Outsourced new business development through lead generation services. Handled everything from target list creation to appointment setting, allowing the sales team to focus on deals
Relied on trade shows for lead generation, and new business development stagnated after the pandemic
BDR support leveraging digital channels. Executed a new business strategy combining email DM, LinkedIn outreach, and webinar promotion
Sales relied on referrals and word-of-mouth, with no reproducible lead generation process
Introduced performance-based lead generation. Narrowed target industries and achieved consistent lead generation with messaging that addresses specific pain points
Competitor Comparison
Why clients choose Radineer
| Item | Radineer | Others |
|---|---|---|
| Multi-Channel Support | ◎ | △ |
| Targeting Accuracy | ◎ | ○ |
| AI Utilization | ◎ | × |
| Performance-Based Pricing | ◎ | △ |
| ABM Integration | ◎ | × |
| Reporting | ◎ | ○ |
| CRM/MA Integration | ◎ | △ |
Your Consultants
Experienced specialists at your service
Yuichi Kita
Managing Partner / CEO
Over 10 years of experience in SEO and digital marketing. Track record of supporting 200+ companies from enterprises to SMBs. Pioneer in AI utilization and LLMO strategies.
Keiichi Eto
Executive Partner
Former leading SEO company. Managed SEO improvements across diverse industries including e-commerce, media, and B2B services.
FAQ
Q.What is lead generation outsourcing?
Lead generation outsourcing is a service where an external specialist team handles new customer acquisition for B2B companies. From target company list creation to email, phone, and SNS outreach and meeting setup, everything is handled end-to-end so your sales team can focus on closing deals.
Q.What is lead generation outsourcing?
BDR (Business Development Representative) is a sales role focused on outbound new business development. They proactively approach target companies to create meeting opportunities. Unlike SDRs (Sales Development Representatives) who handle inbound leads, their primary role is outreach to companies with no prior contact.
Q.Lead generation outsourcing is a service where an external specialist team handles new customer acquisition for B2B companies. From target company list creation to email, phone, and SNS outreach and meeting setup, everything is handled end-to-end so your sales team can focus on closing deals.
Lead generation outsourcing is a service where an external specialist team handles new customer acquisition for B2B companies. From target company list creation to email, phone, and SNS outreach and meeting setup, everything is handled end-to-end so your sales team can focus on closing deals.
Q.How much does it cost?
The Light Plan starts at 200,000 JPY/month, the Standard Plan at 350,000 JPY/month, and the Performance-Based Plan at 5,000 JPY/lead. Lead acquisition assessments are free. We'll propose the optimal plan based on your target lead volume and scale, so please start with a free assessment.
Q.How long until results are achieved?
Approximately 2 weeks to target list creation and outreach launch, and 1-2 months to first meeting generation. From the 3rd month onward, you can expect stable lead generation through PDCA cycles. Timelines vary by industry and product characteristics, so we'll share specific projections during the free assessment.
Q.What is BDR?
We create highly accurate target lists by analyzing your existing customer data, setting criteria such as industry, company size, job title, and challenges, and leveraging intent data (purchase intent signals). ABM approach combinations are also available.
Q.BDR (Business Development Representative) is a sales role focused on outbound new business development. They proactively approach target companies to create meeting opportunities. Unlike SDRs (Sales Development Representatives) who handle inbound leads, their primary role is outreach to companies with no prior contact.
BDR (Business Development Representative) is a sales role focused on outbound new business development. They proactively approach target companies to create meeting opportunities. Unlike SDRs (Sales Development Representatives) who handle inbound leads, their primary role is outreach to companies with no prior contact.
Q.Which industries is this effective for?
It's effective for all B2B companies, but particularly impactful for SaaS, IT services, consulting, manufacturing, and staffing services—industries with long sales cycles and high-value products. Industries where target companies can be clearly defined tend to see the best results.
Q.Can this integrate with ABM?
Yes, integration with ABM (Account-Based Marketing) is highly effective. By having BDR conduct outbound approaches to companies identified through ABM, you can significantly improve target reach rates and meeting conversion rates. Radineer also offers combined proposals for both services.
Q.What is the difference between SDR and BDR?
We provide weekly activity reports (outreach volume, response rates, appointment rates) and monthly performance reports (lead volume, meetings, pipeline contribution). CRM integration enables real-time reflection on your dashboard. We also provide improvement proposals during regular meetings.
Lead Generation & BDR Support Selection Guide
A detailed guide on how to choose Lead Generation & BDR Support providers, comparison points, and recommended companies.
Read the GuideReady to Entrust Lead Generation to Professionals?
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