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Inside sales support is a service that strategically builds and operates non-face-to-face sales activities using phone, email, and online meetings.
From SDR/BDR organization design to KPI design and SFA/MA integration. Maximize BtoB sales results with inside sales development.
What is Inside Sales?
Inside sales is a B2B sales methodology that leverages non-face-to-face channels such as phone, email, and online meetings for prospect outreach, lead nurturing, and opportunity generation. By dividing responsibilities with field sales (in-person selling), it improves overall sales process efficiency and productivity. SDRs (Sales Development Representatives) handle inbound lead qualification and appointment setting, while BDRs (Business Development Representatives) handle outbound prospecting. Inside sales is effective because it significantly reduces sales costs, accelerates lead response times, enables data-driven sales activities, and builds a structure where field sales can focus on closing. Radineer provides comprehensive inside sales launch support from organization design and KPI planning to SFA/MA integration, talk script creation, and operational optimization.
Industries We Serve
Service Flow
Current State Analysis & Organization Design
- Sales process analysis
- SDR/BDR organization design
- KPI design and goal setting
- Tool stack selection
Setup & Execution
- Talk script creation
- SFA/MA integration setup
- Lead scoring configuration
- Sales flow automation
Performance Measurement & Optimization
- KPI monitoring
- Appointment and pipeline conversion analysis
- Talk script optimization
- Continuous improvement through PDCA
Pricing Plans
We recommend the optimal plan tailored to your challenges
Assessment Plan
Current state analysis, issue identification, and improvement proposals
- Sales process analysis
- Inside sales readiness assessment
- Competitive benchmark research
- Improvement recommendation report
SDR Development Plan
SDR/BDR design, KPI development, and talk scripts
- SDR/BDR organization design
- KPI design and goal setting
- Talk script creation
- SFA/MA integration setup
- Monthly reports and improvement proposals
Full Support Plan
End-to-end support from strategy to operations to optimization
- Full sales process design
- SDR/BDR setup and operations
- SFA/MA/CRM integration setup
- Training and coaching
- Performance measurement and optimization
- Bi-monthly strategy meetings
Outsourcing Plan
Outsourced inside sales operations
- Dedicated representative assignment
- Lead qualification and appointment setting
- Talk script management
- Daily and weekly reports
Success Stories
Real-world results: from challenges to outcomes
Field sales handled both prospecting and closing, causing stagnant deal volume
New SDR team setup, lead scoring implementation, talk script design, and SFA integration
Follow-up on trade show leads was inconsistent, leaving many leads untouched
BDR team setup, MA-integrated lead nurturing automation, and follow-up flow design
Cold calling-focused sales resulted in low appointment rates and declining team morale
Intent data-driven SDR design, personalized outreach, and KPI dashboard setup
High sales turnover prevented knowledge retention and stalled productivity
Inside sales organization, standardized talk scripts, SFA-based knowledge management, and training program development
Competitive Comparison
Why Clients Choose Radineer
| Item | Radineer | Competitors |
|---|---|---|
| SDR/BDR Design Capabilities | ◎ | △ |
| SFA/MA Integration | ◎ | ○ |
| KPI Design | ◎ | △ |
| Cost | ◎ | ○ |
| Talk Scripts | ◎ | △ |
| AI Utilization | ◎ | × |
| Results Commitment | ◎ | △ |
Our Consultants
Backed by experienced specialists
Yuichi Kita
Managing Partner / CEO
Over 10 years of experience in SEO and digital marketing. Track record of supporting 200+ companies from enterprises to SMBs. Pioneer in AI utilization and LLMO strategies.
Keiichi Eto
Executive Partner
Former major SEO firm. Managed SEO improvements across diverse industries including EC, media, and B2B services.
FAQ
Q.What is inside sales?
Inside sales is a sales methodology that leverages non-face-to-face channels such as phone, email, and online meetings to nurture prospects and generate opportunities. By dividing responsibilities with field sales (in-person selling), it improves overall sales process efficiency and results. It is increasingly adopted by B2B companies.
Q.What is inside sales?
Field sales involves visiting clients in person for meetings and closing deals. Inside sales, on the other hand, reaches customers from the office via phone, email, and video conferencing. An effective model has inside sales handling lead qualification, nurturing, and appointment setting, while field sales focuses on closing.
Q.Inside sales is a sales methodology that leverages non-face-to-face channels such as phone, email, and online meetings to nurture prospects and generate opportunities. By dividing responsibilities with field sales (in-person selling), it improves overall sales process efficiency and results. It is increasingly adopted by B2B companies.
Inside sales is a sales methodology that leverages non-face-to-face channels such as phone, email, and online meetings to nurture prospects and generate opportunities. By dividing responsibilities with field sales (in-person selling), it improves overall sales process efficiency and results. It is increasingly adopted by B2B companies.
Q.What tools are needed for inside sales?
SFA (Salesforce, HubSpot, etc.), MA (Marketo, HubSpot, etc.), CTI (phone systems), online meeting tools (Zoom, Teams, etc.), and intent data tools are needed. We recommend the optimal tool stack based on your company's size and budget. Phased implementation is also available.
Q.How much does it cost to build an inside sales function?
The Assessment Plan starts from ¥150,000, the SDR Development Plan from ¥200,000/month, the Full Support Plan from ¥400,000/month, and the Outsourcing Plan from ¥300,000/month. We recommend the optimal plan based on your challenges and scale. Start with a free consultation for a custom quote.
Q.What is the difference from field sales?
Organization design and tool selection takes 1-2 months, with operations beginning within 2-3 months. Allow 3-6 months for results to stabilize. We recommend a phased approach, delivering incremental wins early in the process.
Q.Field sales involves visiting clients in person for meetings and closing deals. Inside sales, on the other hand, reaches customers from the office via phone, email, and video conferencing. An effective model has inside sales handling lead qualification, nurturing, and appointment setting, while field sales focuses on closing.
Field sales involves visiting clients in person for meetings and closing deals. Inside sales, on the other hand, reaches customers from the office via phone, email, and video conferencing. An effective model has inside sales handling lead qualification, nurturing, and appointment setting, while field sales focuses on closing.
Q.How do you approach KPI design?
Key inside sales KPIs include call volume, connect rate, appointment rate, pipeline conversion rate, and pipeline contribution. We design appropriate KPIs for SDR/BDR teams aligned with your sales process and goals. We also build real-time monitoring environments via SFA dashboards.
Q.What is the difference between cold calling and inside sales?
Cold calling is a technique focused on securing appointments via outbound phone calls from a list. Inside sales is a broader concept that leverages phone, email, social media, and video conferencing for lead nurturing, qualification, and opportunity creation. It is characterized by data-driven approaches and MA/SFA integration.
Q.What is the difference between SDR and BDR?
We integrate MA tools (HubSpot, Marketo, etc.) with your SFA and build a system that routes leads to inside sales at the right time based on lead scoring. By scoring lead behavior data (web visits, email opens, resource downloads, etc.), we enable prioritized outreach to the leads most likely to convert.
Inside Sales Setup Support Selection Guide
A detailed guide on how to choose Inside Sales Setup Support providers, comparison points, and recommended companies.
Read the GuideReady to Boost Sales Productivity with Inside Sales?
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