Select Language

Services

AI Training & Implementation AI Agent Development LLMO Optimization Content Creation SEO Services Social Media Management Shopify Development Website Development AI Dock (Technical Debt Diagnosis)Web Advertising MEO (Map Engine Optimization)Marketing Automation LPO (Landing Page Optimization)AI Business Consulting AI Governance & Security AI Managed Services AI In-house Enablement AI Data Analytics Platform CRM/SFA Implementation Whitepaper Production GA4/Web Analytics ABM Implementation AI Knowledge Search (RAG)AI Chatbot Development AI Meeting Minutes & Transcription Prompt Engineering Training DX Consulting AI × RPA Automation AI Fine-tuning Service AI Test Automation Service Inside Sales Setup Email Marketing B2B Branding & PR Sales Enablement Lead Generation & BDR AI Search Optimization B2B Video Marketing CDP Implementation B2B EC Development AI Knowledge Base (RAG)TikTok Management YouTube Management EC/D2C Consulting Recruitment Marketing Webinar Production LP Production & Optimization New Business Consulting Web Marketing System Development

About Us Case Studies Seminars Media Resources

Free Consultation

Email Marketing

Open Rate Achieved

42%

Open Rate Achieved

CTR

8.5%

CTR

Clients Supported

40+

Clients Supported

Accelerate Lead Nurturing with Email Marketing

Email marketing delivers personalized emails to prospects and existing customers to build relationships and drive revenue growth.

Get a Free Consultation Download Materials

What Is Email Marketing

Email marketing is a digital marketing method that uses email to build and strengthen relationships with prospects and existing customers, enabling lead nurturing, deal creation, and customer retention. In B2B, where buying cycles are lengthy, email marketing that delivers the right content at the right time is critically important. Unlike mass-sent newsletters, it designs and executes optimal communications based on recipient status and behavior, including segmented delivery, drip campaigns, trigger-based emails, and personalized content. Integration with MA tools enables automated delivery based on lead scoring and content targeting based on buying stage, dramatically improving sales efficiency. Radineer provides comprehensive email marketing support from delivery strategy design to content creation, MA integration, and performance measurement.

Industries we support

SaaS Companies

Manufacturing

IT Services

Consulting Firms

Staffing Companies

E-Commerce Companies

Service Flow

Service Process

PHASE 1

Current State Analysis & Strategy Design

Email delivery status analysis
Segment and persona design
Delivery strategy and content planning
KPI design and goal setting

PHASE 2

Setup & Delivery Launch

Email template creation
Drip campaign setup
MA integration and automated delivery setup
A/B test design and execution

PHASE 3

Performance Measurement & Optimization

Open rate and CTR analysis
Conversion tracking
Segment optimization
Continuous improvement through PDCA

Pricing

Pricing Plans

We propose the optimal plan tailored to your specific challenges

Diagnostic Plan

From JPY 100,000

Current state analysis, issue identification, and improvement proposals

Email delivery status analysis
Open rate and CTR diagnosis
Competitive benchmark research
Improvement proposal report

Learn More

Popular

Delivery Design Plan

From JPY 150,000/mo

Email strategy design, templates, and segmentation

Delivery strategy development
Email template design
Segment design
A/B test design
Monthly reports and improvement proposals

Learn More

Managed Operations Plan

From JPY 250,000/mo

End-to-end management from planning to production, delivery, and analysis

Delivery strategy and planning
Content creation and design
Delivery setup and segment management
A/B test execution
Performance measurement and optimization
Bi-monthly strategy meetings

Learn More

Nurturing Setup Plan

From JPY 300,000

Drip campaigns, MA integration, and lead scoring

Nurturing scenario design
Drip campaign setup
MA integration and scoring setup
Trigger-based delivery setup

Learn More

Download Materials

Case Studies

Success Stories

Real improvement examples from challenge to results

SaaS Company

Challenge

Newsletter open rates had dropped below 15%, and lead nurturing was no longer effective

Solution

Segment redesign, personalized content delivery, subject line A/B testing, and send time optimization

Results

42% Achieved

Open Rate

CTR

Manufacturing

Challenge

Business cards collected at trade shows were not being utilized, and follow-up email response rates were low

Solution

Drip campaign setup, industry-specific segment design, MA-integrated scoring, and trigger-based delivery setup

Results

Deals Generated

280% Increase

Email-Driven CV

Consulting Firm

Challenge

Only mass-sent newsletters were used, making it impossible to communicate based on lead engagement levels

Solution

Nurturing scenario design, stage-based content delivery, and lead scoring implementation

Results

8.5%

CTR Achieved

60% Reduction

Lead Time

IT Services

Challenge

Mailing lists were poorly maintained, unsubscribe rates were high, and the list was shrinking

Solution

List cleansing, segment reconstruction, delivery frequency optimization, and content personalization

Results

70% Improvement

Unsubscribe Rate

200% Increase

Engagement

View All Case Studies

Comparison

Comparison with Competitors

Why Clients Choose Radineer

Item	Radineer	Competitors
MA Integration	◎	△
Data Analytics	◎	○
Nurturing Design	◎	△
Cost	◎	○
Content Creation	◎	○
AI Utilization	◎	×
Results Commitment	◎	△

Consultants

Our Consultants

Supported by experienced specialists

Yuichi Kita

Managing Partner / CEO

Over 10 years of experience in SEO and digital marketing. Track record of supporting 200+ companies from enterprises to SMBs. Pioneer in AI utilization and LLMO strategies.

Email StrategyAI UtilizationB2B Marketing

Keiichi Eto

Executive Partner

Former major SEO company executive. Handled SEO improvements across a wide range of industries including e-commerce, media, and B2B services.

MA IntegrationData AnalyticsNurturing Design

FAQ

Q.What is email marketing?

Email marketing is a marketing method that uses email to communicate with prospects and existing customers, enabling lead nurturing, deal creation, and customer retention. In B2B, it serves as a primary channel for lead nurturing, delivering the right content at the right time to increase purchase intent and drive deal conversions.

Q.What is email marketing?

A newsletter sends the same content to the entire mailing list at once. Email marketing is a broader concept that includes segmented delivery, drip campaigns, trigger-based emails, and personalized delivery -- designing and executing optimal email communications based on the recipient's status and behavior. Radineer offers data-driven email marketing strategies.

Q.Email marketing is a marketing method that uses email to communicate with prospects and existing customers, enabling lead nurturing, deal creation, and customer retention. In B2B, it serves as a primary channel for lead nurturing, delivering the right content at the right time to increase purchase intent and drive deal conversions.

Q.What is lead nurturing?

Lead nurturing is the process of gradually providing information and communicating with prospects who are not yet ready to buy, in order to increase their purchase intent. In B2B, where buying cycles are long, email-driven nurturing is critical. We build systems that leverage drip campaigns and lead scoring to pass leads to sales at the right time.

Q.What is the ideal email sending frequency?

For B2B, sending 1-2 times per week is common, but the optimal frequency varies by segment and buying stage. Too frequent sends increase unsubscribe rates, while too infrequent sends reduce engagement. At Radineer, we recommend optimal sending frequencies per segment based on A/B testing and data analysis.

Q.What is the difference between newsletters and email marketing?

We select the optimal email delivery tool based on your company's size, budget, and objectives. For those requiring MA tool integration, we recommend HubSpot or Marketo; for simpler delivery needs, Mailchimp or SendGrid. Radineer supports everything from tool selection to implementation.

Q.A newsletter sends the same content to the entire mailing list at once. Email marketing is a broader concept that includes segmented delivery, drip campaigns, trigger-based emails, and personalized delivery -- designing and executing optimal email communications based on the recipient's status and behavior. Radineer offers data-driven email marketing strategies.

Q.How should we handle compliance with email marketing regulations?

Email marketing regulations require obtaining opt-in consent, clearly stating sender information, and providing an unsubscribe option. Radineer supports building a compliant email delivery system, including opt-in form design, unsubscribe link implementation, and privacy policy development.

Q.How do you measure the effectiveness of email marketing?

We measure effectiveness using key metrics such as open rate, CTR (click-through rate), conversion rate, unsubscribe rate, and bounce rate. Additionally, we track business metrics including deals generated via email, pipeline contribution, and ROI to visualize email marketing's impact on business results. We provide monthly reports with improvement recommendations.

Q.What is a good benchmark for open rates?

We design segments by combining attributes and behavioral data such as industry, company size, job title, buying stage, and behavioral data (web browsing, email interactions, document downloads, etc.). By designing optimal content, delivery timing, and frequency for each segment, we increase email relevance and improve open rates and CTR.

View All FAQs