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CDP (Customer Data Platform) implementation support is a service that integrates and analyzes scattered customer data to enable one-to-one marketing.
From first-party data integration to personalization strategies. Build your data foundation for the cookie-less era.
What is CDP and Why is it Essential in the Cookie-less Era?
A CDP (Customer Data Platform) is a data infrastructure for collecting and integrating customer data across various channels to build unified customer profiles. It manages scattered data from websites, apps, email, CRM, advertising, in-store POS, and more under a single customer ID. With the deprecation of third-party cookies and strengthening privacy regulations, marketing that relied on third-party data has become increasingly difficult, making CDPs based on 1st party data (company-owned data) increasingly important. CDPs enable high-precision personalization, ad optimization, and customer analysis even in cookie-less environments. At Radineer, we provide comprehensive support from data assessment to CDP design and development, MA/CRM integration, and operations optimization.
Industries we serve
Service Flow
Data Inventory & Requirements Definition
- Existing Data Source Inventory
- Data Quality & Issue Visualization
- CDP Requirements & Goal Setting
- Architecture Design
CDP Development & Data Integration
- CDP Tool Setup & Configuration
- Data Pipeline Development
- 1st Party Data Integration
- MA, CRM & Ad Platform Integration
Activation & Optimization
- Segment Activation & Campaign Execution
- Personalized Messaging
- ROI Analysis & Impact Measurement
- Continuous Improvement through PDCA
Pricing Plans
We recommend the optimal plan tailored to your specific challenges
Data Assessment Plan
Current state analysis, data inventory & requirements definition
- Data Source Inventory
- Data Quality Assessment
- CDP Requirements Definition
- Implementation Roadmap
CDP Design Plan
Data model design & architecture development
- Unified Data Model Design
- CDP Tool Selection Support
- Data Pipeline Design
- Segment Design
- Privacy Compliance Design
Implementation & Build Plan
CDP development, data integration & system connectivity
- CDP Environment Setup
- Data Integration & Cleansing
- External Tool Integration
- Segment Building & Testing
Operations Support Plan
Operations optimization & data utilization support
- Data Quality Monitoring
- Segment Optimization
- Campaign Performance Analysis
- Dashboard Operations
- New Data Source Integration
Success Stories
Real improvement stories from challenge to results
Customer data was scattered across multiple tools, making personalization campaigns impossible to execute
Data integration via CDP implementation, purchase behavior-based segment building, and automated personalized email delivery
Cookie regulations reduced ad targeting accuracy, causing CPA (cost per acquisition) to skyrocket
1st party data infrastructure development, Conversion API integration, and lookalike audience creation based on owned data
In-store and EC customer data were siloed, preventing unified customer understanding
Online/offline data integration via CDP, unified customer ID creation, and OMO segment delivery
Siloed customer data across departments made it impossible to capture cross-sell opportunities
CDP development, cross-departmental unified customer profiles, and life event-based campaign automation
Comparison with Competitors
Why clients choose Radineer
| Item | Radineer | Competitors |
|---|---|---|
| Data Integration Capability | ◎ | ○ |
| Cookie-less Solutions | ◎ | △ |
| MA/CRM Integration | ◎ | ○ |
| Pricing Transparency | ◎ | △ |
| Privacy Compliance | ◎ | ○ |
| GA4 Integration | ◎ | △ |
| Results Commitment | ◎ | △ |
Our Consultants
Supported by experienced specialists
Yuichi Kita
Managing Partner / CEO
Over 10 years of experience in SEO and digital marketing. Track record of supporting 200+ companies from large enterprises to SMBs. Pioneer in AI adoption and LLMO strategies.
Keiichi Eto
Executive Partner
Previously at a leading SEO firm. Experienced in SEO optimization across diverse industries including EC, media, and B2B services.
FAQ
Q.What is a CDP?
A CDP (Customer Data Platform) is a data infrastructure for centrally managing and integrating various customer data owned by a company. It collects and consolidates customer information from multiple data sources—websites, apps, email, CRM, in-store POS, and more—to build unified customer profiles. This enables personalized marketing campaigns and data-driven decision making.
Q.What is the difference between CDP and DMP?
A DMP primarily focuses on optimizing ad delivery using third-party data (cookies, etc.), while a CDP integrates and manages customer data centered on 1st party data (company-owned data). As cookie regulations tighten and DMP utilization becomes more difficult, CDPs remain viable because they are based on 1st party data. The two are complementary, and there are cases where data consolidated in a CDP is connected to a DMP.
Q.Why is a CDP necessary now?
With the deprecation of third-party cookies and strengthening privacy regulations (GDPR, Japan's amended Personal Information Protection Act, etc.), marketing that relies on third-party data has become increasingly difficult. Since CDPs are based on 1st party data, they remain effective in the cookie-less era while enabling high-precision personalized marketing with full privacy compliance.
Q.How does cookie deprecation affect marketing?
Third-party cookie deprecation leads to decreased retargeting ad accuracy, difficulties in conversion tracking, and audience targeting limitations. By building and leveraging 1st party data through a CDP, these impacts can be minimized—and you can actually achieve more accurate marketing based on your own data.
Q.How much does CDP implementation cost?
The Data Assessment Plan starts at ¥200,000, CDP Design Plan at ¥800,000, Implementation & Build Plan at ¥1,500,000, and Operations Support at ¥200,000/month. CDP tool licensing costs are separate (Treasure Data, Segment, Tealium, etc., ranging from tens of thousands to millions of yen per month depending on scale). We recommend the optimal plan based on your company size and requirements.
Q.How long does CDP implementation take?
Data assessment and requirements definition takes 1-2 months, CDP design and development takes 2-4 months, and data integration and testing takes 1-2 months. The overall timeline is approximately 3-6 months, but varies depending on the number and complexity of data sources. A phased implementation approach allows you to start utilizing data early.
Q.Can it integrate with existing MA tools and CRM?
Yes, we support integration with major MA/CRM tools including HubSpot, Salesforce, Marketo, and Pardot. By connecting customer data consolidated in the CDP to your MA/CRM, you can achieve more precise segment targeting and personalization. Integration with ad platforms (Google Ads, Meta Ads, etc.) is also available.
Q.How is data security ensured?
We implement security measures based on Privacy by Design principles from the CDP design phase, including data encryption, access controls, audit logs, and data retention policies. Our designs comply with various privacy regulations including GDPR, Japan's amended Personal Information Protection Act, and CCPA.
Q.Is a CDP necessary for small businesses?
If you have 3 or more data sources, are affected by cookie regulations, or want to strengthen personalization campaigns, CDP implementation offers benefits regardless of company size. For smaller businesses, relatively low-cost CDP tools like Segment and RudderStack are available, and phased implementation is possible.
Q.How does GA4 integrate with CDP?
By importing GA4 data into a CDP, you can perform customer analysis that integrates web behavioral data with data from other channels (email, app, in-store, etc.). Additionally, segments built in the CDP can be exported to GA4 and Google Ads for more precise ad delivery and site analysis. Integration via BigQuery is also common.
CDP Implementation Support Selection Guide
A detailed guide on how to choose CDP Implementation Support providers, comparison points, and recommended companies.
Read the GuideReady to Turn Customer Data into Business Results with CDP?
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