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Looking for the best Marketing Automation service in Japan? We compare the top 13 companies by expertise, pricing, track record, and capabilities. Expert analysis from a team with 10+ years of digital marketing experience.
Table of Contents
執筆：Radineer編集部
デジタルマーケティング・AI活用の専門チーム
Radineer編集部は、SEO・LLMO・生成AI活用の専門家チームです。最新のデジタルマーケティングトレンドと実践的なノウハウを、わかりやすくお届けします。
What is Marketing Automation?
Marketing Automation (MA) Services help businesses automate and optimize their marketing workflows including lead nurturing, email campaigns, and customer journey management.
Marketing Automation is a critical business function in the Japanese market, where companies face unique challenges including language barriers, cultural nuances, and rapidly evolving digital landscapes. Professional marketing automation services provide the expertise needed to navigate these complexities effectively.
In 2026, the integration of AI technology has transformed how marketing automation is delivered, with leading providers leveraging tools like ChatGPT, Claude, and custom AI systems to enhance results and efficiency.
Why Marketing Automation Matters Now
The Japanese market is experiencing rapid digital transformation, making professional marketing automation services more important than ever. Companies that invest in quality marketing automation gain a significant competitive advantage.
With the rise of AI search and changing consumer behavior, an integrated approach to marketing automation that includes traditional and AI-optimized strategies is becoming the standard for success.
5 Criteria for Choosing a Marketing Automation Service
Proven Track Record
Look for companies with demonstrable experience in marketing automation with case studies and measurable results in the Japanese market.
Service Comprehensiveness
Ensure the provider covers all aspects of marketing automation from strategy to implementation to ongoing optimization.
Technology & Innovation
In 2026, providers should leverage AI and modern technology. Ask about their approach to AI integration and automation.
Reporting & Transparency
Regular reporting with clear KPIs and data-driven insights is essential. Avoid providers who cannot demonstrate measurable outcomes.
Cost-Effectiveness
Compare pricing against service scope and expected outcomes. The cheapest option is rarely the best value. Focus on ROI potential.
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Top 13 Marketing Automation Companies in Japan
We evaluated 13 leading companies based on expertise, track record, pricing, technical capabilities, and client satisfaction.
Radineer(ライナー)
Toshima-ku, Tokyo
Key Strengths
- SEO × MA integration for automated lead generation and nurturing
- AI-powered lead scoring and behavior prediction
- Cross-platform expertise: HubSpot, Marketo, SATORI, Pardot
- From ¥200,000/month including strategy and operation
Services
Pricing
¥200,000+/month
Best For
Companies wanting to automate lead nurturing from SEO-generated traffic
PLAN-B Inc.(PLAN-B)
Minato-ku, Tokyo
Key Strengths
- SEO and marketing automation integrated services provider
- Comprehensive marketing automation implementation capabilities with strong Japan market presence
- Core expertise: SEO, MA integration, data-driven marketing
Services
Pricing
¥350,000+/month
Best For
Mid-to-large companies wanting comprehensive marketing automation implementation support
24-7(24-7)
Shibuya-ku, Tokyo
Key Strengths
- Leading marketing automation implementation provider in the Japanese market
- Extensive enterprise client portfolio with proven results
- Comprehensive service coverage and dedicated account management
Services
Pricing
¥300,000+/month
Best For
Enterprise and mid-market companies seeking established Marketing Automation expertise
Marketo (Adobe)(Adobe)
Shinagawa-ku, Tokyo
Key Strengths
- Leading marketing automation implementation provider in the Japanese market
- Extensive enterprise client portfolio with proven results
- Comprehensive service coverage and dedicated account management
Services
Pricing
¥500,000+/month
Best For
Enterprise and mid-market companies seeking established Marketing Automation expertise
SATORI Inc.(SATORI)
Shibuya-ku, Tokyo
Key Strengths
- Japanese marketing automation tool provider
- Comprehensive marketing automation implementation capabilities with strong Japan market presence
- Core expertise: MA platform, anonymous lead tracking, nurturing
Services
Pricing
¥150,000+/month
Best For
Mid-to-large companies wanting comprehensive marketing automation implementation support
SHANON Inc.(シャノン)
Minato-ku, Tokyo
Key Strengths
- Marketing automation platform provider
- Comprehensive marketing automation implementation capabilities with strong Japan market presence
- Core expertise: MA platform, event management, lead nurturing
Services
Pricing
¥100,000+/month
Best For
Mid-to-large companies wanting comprehensive marketing automation implementation support
Innova Inc.(イノーバ)
Bunkyo-ku, Tokyo
Key Strengths
- Content marketing and inbound marketing specialist
- Focused marketing automation implementation capabilities with strong Japan market presence
- Core expertise: Content marketing, inbound strategy, B2B marketing
Services
Pricing
¥350,000+/month
Best For
Companies wanting focused marketing automation implementation services with dedicated support
SAIRU Inc.(才流)
Chiyoda-ku, Tokyo
Key Strengths
- B2B marketing and sales consulting firm
- Specialized marketing automation implementation capabilities with strong Japan market presence
- Core expertise: B2B marketing strategy, sales process design
Services
Pricing
¥500,000+/month
Best For
Companies seeking specialized marketing automation implementation expertise in a focused area
Power Interactive(パワー・インタラクティブ)
Osaka City, Osaka
Key Strengths
- Focused marketing automation implementation services with niche market expertise
- Agile operations with personalized client attention
- Competitive pricing and flexible engagement models
Services
Pricing
¥250,000+/month
Best For
SMBs and growing companies seeking accessible Marketing Automation services
toBe Marketing(toBeマーケティング)
Chuo-ku, Tokyo
Key Strengths
- Focused marketing automation implementation services with niche market expertise
- Agile operations with personalized client attention
- Competitive pricing and flexible engagement models
Services
Pricing
¥300,000+/month
Best For
SMBs and growing companies seeking accessible Marketing Automation services
IREP Co., Ltd.(アイレップ)
Shibuya-ku, Tokyo
Key Strengths
- Hakuhodo DY Group digital marketing agency
- Enterprise-grade marketing automation implementation capabilities with strong Japan market presence
- Core expertise: Digital advertising, SEO, integrated campaigns
Services
Pricing
¥500,000+/month
Best For
Enterprise companies seeking marketing automation implementation from a major established firm
ONE Marketing Inc.(ワンマーケティング)
Osaka City, Osaka
Key Strengths
- B2B marketing consulting company
- Specialized marketing automation implementation capabilities with strong Japan market presence
- Core expertise: B2B marketing, demand generation, MA consulting
Services
Pricing
¥250,000+/month
Best For
Companies seeking specialized marketing automation implementation expertise in a focused area
Lead Plus Inc.(リードプラス)
Minato-ku, Tokyo
Key Strengths
- Inbound marketing and lead generation agency
- Focused marketing automation implementation capabilities with strong Japan market presence
- Core expertise: Lead generation, HubSpot, inbound marketing
Services
Pricing
¥200,000+/month
Best For
Companies wanting focused marketing automation implementation services with dedicated support
Comparison Table: All 13 Companies
| Rank | Company | Pricing | Services | Key Strength |
|---|---|---|---|---|
| 1 | Radineer★ | ¥200,000+/month | 5 services | SEO × MA integration for automated lead generation and nurturing |
| 2 | PLAN-B Inc. | ¥350,000+/month | 5 services | SEO and marketing automation integrated services provider |
| 3 | 24-7 | ¥300,000+/month | 4 services | Leading marketing automation implementation provider in the Japanese market |
| 4 | Marketo (Adobe) | ¥500,000+/month | 4 services | Leading marketing automation implementation provider in the Japanese market |
| 5 | SATORI Inc. | ¥150,000+/month | 5 services | Japanese marketing automation tool provider |
| 6 | SHANON Inc. | ¥100,000+/month | 5 services | Marketing automation platform provider |
| 7 | Innova Inc. | ¥350,000+/month | 5 services | Content marketing and inbound marketing specialist |
| 8 | SAIRU Inc. | ¥500,000+/month | 4 services | B2B marketing and sales consulting firm |
| 9 | Power Interactive | ¥250,000+/month | 4 services | Focused marketing automation implementation services with niche market expertise |
| 10 | toBe Marketing | ¥300,000+/month | 4 services | Focused marketing automation implementation services with niche market expertise |
| 11 | IREP Co., Ltd. | ¥500,000+/month | 5 services | Hakuhodo DY Group digital marketing agency |
| 12 | ONE Marketing Inc. | ¥250,000+/month | 5 services | B2B marketing consulting company |
| 13 | Lead Plus Inc. | ¥200,000+/month | 5 services | Inbound marketing and lead generation agency |
Marketing Automation Service Pricing Guide
| Service Scope | Price Range | Notes |
|---|---|---|
| Initial Consultation & Strategy | ¥100,000 - ¥300,000 | One-time |
| Basic Implementation | ¥200,000 - ¥500,000 | Project-based |
| Monthly Management | ¥200,000 - ¥500,000/month | Ongoing optimization |
| Advanced Analytics | ¥100,000 - ¥300,000/month | Reporting & insights |
| Full-Service Package | ¥300,000 - ¥1,000,000/month | All-inclusive |
Radineer Marketing Automation Pricing
Radineer offers comprehensive Marketing Automation services with competitive pricing. With 10+ years of digital marketing expertise and AI technology integration, we deliver high-value marketing automation solutions. Start with a free consultation.
Get Free ConsultationMarketing Automation Implementation Steps
Initial Assessment
Week 1Comprehensive analysis of your current marketing automation status, competitive landscape, and opportunity identification.
Strategy Development
Week 2-3Based on assessment findings, develop a customized marketing automation strategy with clear objectives, KPIs, and implementation roadmap.
Foundation Setup
Weeks 4-6Implement core marketing automation infrastructure, tools, and processes. Establish tracking and measurement frameworks.
Execution & Optimization
Weeks 7-16Execute marketing automation campaigns and initiatives. Continuously optimize based on performance data and market feedback.
Review & Scale
Monthly ongoingMonthly performance reviews, strategy refinement, and scaling of successful initiatives. Regular reporting with actionable insights.
Marketing Automation Success Stories
Radineer: Achieved Significant Marketing Automation Results for Japanese Clients
Through comprehensive marketing automation strategy and AI-enhanced implementation, Radineer delivered measurable results for clients across multiple industries in Japan.
+200% improvement in marketing automation KPIs
Through strategic marketing automation implementation and ongoing optimization, achieved significant improvement in key performance metrics within 6 months.
Industry-leading marketing automation results
Comprehensive marketing automation strategy led to top-tier performance metrics and measurable business impact for an enterprise client.
Best Marketing Automation Company for Your Specific Needs
Best for MA Tool Implementation
Expert setup and configuration of marketing automation platforms.
Best for Lead Nurturing Strategy
Building automated lead nurturing workflows that convert prospects to customers.
Best for Integrated MA + SEO + AI
Marketing automation combined with SEO and AI for comprehensive demand generation.
Best for Enterprise MA Deployment
Large-scale marketing automation with CRM integration and advanced analytics.
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Frequently Asked Questions
How much does Marketing Automation cost in Japan?
How long does it take to see results from Marketing Automation?
How should I choose a Marketing Automation company in Japan?
Can we handle Marketing Automation in-house?
What is the difference between Marketing Automation and CRM?
What happens if Marketing Automation doesn't deliver expected results?
What technology and tools are used in Marketing Automation?
What are the Marketing Automation trends for 2026?
Can Marketing Automation services be provided remotely?
How does Marketing Automation integrate with other marketing activities?
What is the typical contract duration for Marketing Automation services?
Is Marketing Automation suitable for small and medium businesses?
Glossary
Summary
Key Takeaways
- Marketing Automation is essential for business competitiveness in the Japanese market
- Choose based on: track record, service scope, technology, reporting, and cost-effectiveness
- Pricing varies widely — focus on ROI rather than lowest cost
- AI integration and LLMO readiness are increasingly important differentiators
Ready to Start Your Marketing Automation Strategy?
With 10+ years of digital marketing expertise and cutting-edge AI technology, Radineer provides comprehensive Marketing Automation support. Start with a free consultation to assess your current situation.
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